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Oliver Zöllner is a professor of media research, media sociology, digital ethics, broadcast journalism and international communication in the Media Economics programme at Stuttgart Media University. He also teaches as an honorary professor at the Univer­sity of Düssel­dorf. From 1997 to 2004 he was director of the market and media research department of Deutsche Welle, Germany's international broadcaster. As a visiting lecturer he delivered communication and media research courses at various German universities from 1996 to 2006.

Oliver Zöllner is an expert on questions of digitisation, digital transformation and related aspects of reflexive media literacy and digital ethics. His areas of expertise also include the strategic representation of states in the system of international communication (public diplomacy, nation branding, competitive identity) as well as processes of identity formation in societies, e.g. in the context of migration debates or with a view to cultural minorities. Zöllner's academic roots lie in researching the role of communi­cation in large-scale organisations (media institutions, the military) and in the analysis of cultural artifacts (images, everyday objects, art) and the cultural practices associated with them. Formerly a journalist and management consultant, Zöllner attaches great importance to the public communi­cation of his research and his ideas and thus is a regular guest on the lecture circuit.



  • Studied communication and media research; history of art; drama, film and television studies; and Chinese history at the Universities of Bochum (Germany), Vienna and Salzburg (Austria).
  • 1993 M.A. (with distinction), University of Bochum.
  • 1993-96 freelance journalist specialising in worldwide media industry coverage.
  • 1996 Dr. phil. (magna cum laude), University of Bochum.
  • 1996-97 researcher, audience research department, Südwestfunk Broadcasting Corporation, Baden-Baden.
  • 1997-2004 director, market and media research department, Deutsche Welle Broadcasting Corporation, Cologne/Bonn.
  • 1999-2000 chairman & 2000-04 treasurer, Conference of International Broadcasters' Audience Research Services (CIBAR) association.
  • 2004-06 independent consultant for international market and media research, Essen.
  • 1996-2006 adjunct lecturer for communication and media research at the Universities of Bochum, Bonn, Dortmund, Dresden, Düsseldorf, Erfurt, Osnabrück and Paderborn.
  • 2006 appointed professor, media marketing and research chair, Stuttgart Media University (HdM).
  • 2006 awarded professorship honoris causa, communication and media research, University of Düsseldorf.
  • 2010 elected chairman, campus radio Stuttgart (HORADS 88.6 FM).
  • 2014 co-founder and co-director of the Institute of Digital Ethics (IDE) at HdM.


Affiliations:
  • German Communication Association (DGPuK)
  • Intercultural and International Communication Network (IIC)



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