Audience research is a key player
within media systems. This applies to international
broadcasting in particular where immediate feedback and reactions from listeners and viewers, their evaluations of programming, and general audience data are difficult to collect or generate. "An Essential Link With Audiences Worldwide"
documents the 16th annual conference of CIBAR that was held in Cologne, Germany (2000).
Addressing an international readership, all articles are in English with German summaries.
Table of contents:
Oliver Zöllner: International Broadcasters, Audience Research and a Conference. An Overview of Methods and Functions of
International Audience Research
Graham Mytton: Audience Research for International Radio Broadcasters.
A Toolkit for Small to Medium-Sized Stations
Hélène Robillard-Frayne: Survey of CIBAR Members Concerning Developments in Their
Colin M Wilding: 151 Million Listeners - But What Does It Mean? Uses and Misuses of Global
Hélène Robillard-Frayne: The Process of Estimating the Global Audience at Radio Canada
Colin M Wilding: BBC Audience Segmentation. Testing Strategy by Research
Gene Parta: Mass Audiences, Elite Audiences and Target Audiences. Definition and
Valentina Zlobina: New Trends in the Voice of Russia's Audience Segmentation
William Bell: Response Effects in a Third World Country. Acquiescence Bias in Haiti
Christoph Sahm/Allen Cooper: Getting Sampling and Fieldwork Right. The Ethiopian Experience
Daniel Nobi/Roger Nouma: International Radio and Television Audiences in Three African Metropoles
Roland Schuerhoff: How German Travellers Abroad Use Deutsche Welle. Results of a National Survey
Carole Paplorey: Towards a New Audience Measurement System for Cable and Satellite Networks in France
Hélène Robillard-Frayne: Some Thoughts on the Contribution of Audience Research Concerning Partner
Stations for International Radio Broadcasters
National Images and International Broadcasting
Roland Schuerhoff: Image of and Sympathy Towards Germany Abroad. Does Using Deutsche
Welle Programmes Reflect Attitudes vis-à-vis Germany?
Oliver Zöllner: Images of Germany and its International Television. Results of a
Qualitative Study in Buenos Aires
Peter Senger: The Future of Shortwave? Digital Radio in the Long, Medium and Shortwave
Michel Penneroux: Keeping Shortwave in the Public Ears. Strategies for Enhancing its
Allen Cooper: The Developing World Gets Connected. International Broadcasting and
Mark Rhodes: Internet Use: the Digital Future. Results from a Survey in Romania
Wilfried Runde: DW-WORLD and I-TV. Developing Inhabited Internet Television
Allen Cooper: CIBAR Harmonization Guidelines. An Introduction to the 3rd Edition
Annex: Harmonized Audience Measurement for International Broadcasting (3rd edition)